Lookbook | Solly Baby x Madi Nelson



Lookbook | Solly Baby x Madi Nelson

Lookbook | Solly Baby x Madi Nelson

Mother and father on couch with 3 young children in their arms smiling.

"Don’t sweat the small stuff, find joy in the little moments, and remember it’s all just a season." - Madi Nelson

Created in collaboration with shop owner, wife, and mama of three Madi Nelson, our newest collection is designed to help you find joy in the small moments.

The mama to Easton, Noah and Navy says she feels at her best as a mom when she's able to be fully present and making family memories—and the Solly Wrap helps her do just that. "I was intimidated by wraps with my first two kids and ordered my first Solly when I was pregnant with Navy," recalls Madi. "Now it’s my favorite way to wear my babies! It’s so comfy, cozy and easy."

Mother and father look lovingly down at their 3 children while they walk down the stairs in their home    “Don’t sweat the small stuff, find joy in the little moments, and remember it’s all just a season.” - Madi Nelson

After her reel of her firstborn wearing her newborn in the wrap went mega-viral, Madi reached out about a possible collaboration. She knew exactly what prints she wanted, and it was so fun to bring her vision to life. A few months later, we're thrilled to finally share it with you.

The collection features two distinct prints to appeal to boy moms, girls moms, neutral-lovers and color-cravers. 

Cream Chequer // "Checkered has always been one of my favorite patterns, and I knew I wanted a print that was universal and neutral."

Close up of Cream Chequer fabric    Madi Nelson kissing her baby held in the Solly Cream Chequer Wrap


Ditsy Floral // "I love a pop of pink and wanted a fun girly style."

Madi Nelson smiles with arms around her baby in the Ditsy Floral Solly Wrap    Close up of Ditsy Floral fabric

Both prints are available in Wraps, Crib Sheets, Swaddles, Sleepers and Knotted Hats.

"I hope to remember their little voices, the funny things they say, the smell of their sweet baby skin, rocking them to sleep and hearing their feet run into the room in the morning." - Madi Nelson

Solly Baby x Madi Nelson drops 07.11 at 9 am PDT. Subscribe to our newsletters + sign up for texts to get a reminder when it's time to shop!

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