"Don’t sweat the small stuff, find joy in the little moments, and remember it’s all just a season." - Madi Nelson
Created in collaboration with shop owner, wife, and mama of three Madi Nelson, our newest collection is designed to help you find joy in the small moments.
The mama to Easton, Noah and Navy says she feels at her best as a mom when she's able to be fully present and making family memories—and the Solly Wrap helps her do just that. "I was intimidated by wraps with my first two kids and ordered my first Solly when I was pregnant with Navy," recalls Madi. "Now it’s my favorite way to wear my babies! It’s so comfy, cozy and easy."
After her reel of her firstborn wearing her newborn in the wrap went mega-viral, Madi reached out about a possible collaboration. She knew exactly what prints she wanted, and it was so fun to bring her vision to life. A few months later, we're thrilled to finally share it with you.
The collection features two distinct prints to appeal to boy moms, girls moms, neutral-lovers and color-cravers.
Cream Chequer // "Checkered has always been one of my favorite patterns, and I knew I wanted a print that was universal and neutral."
Ditsy Floral // "I love a pop of pink and wanted a fun girly style."
Both prints are available in Wraps, Crib Sheets, Swaddles, Sleepers and Knotted Hats.
"I hope to remember their little voices, the funny things they say, the smell of their sweet baby skin, rocking them to sleep and hearing their feet run into the room in the morning." - Madi Nelson
Solly Baby x Madi Nelson drops 07.11 at 9 am PDT. Subscribe to our newsletters + sign up for texts to get a reminder when it's time to shop!
