The Solly Difference – Solly Baby

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The Solly Difference

The Solly Difference

Here at Solly Baby, we make thoughtful essentials to carry you and baby through every season with confidence. We believe in better gear, not more gear. We believe in beautiful products that never sacrifice function. And we believe in taking care of parents, so they can do the important work of taking care of baby. 

From our signature buttery-soft fabric and effortlessly elevated aesthetic to our personalized customer care and one-of-a-kind community, it’s easy to see that Solly Baby isn’t just another baby brand—it’s a part of your parenting support system. 

Woman with long black hair holds and looks down at sleeping baby in Basil Solly Wrap

Less stuff, more solutions.
We’re probably not supposed to say this, but…babies don’t actually require that much stuff. Which is why we’re committed to only producing products that will serve your family well (not just create more clutter). Think simple, beautiful products with a purpose—to soothe, support, and build connection. 

As parents ourselves, we know it can be overwhelming to navigate all the baby gear on the market. We promise that our offerings will always be intentionally designed, painstakingly tested and perfected, and a valuable addition you can bring confidently into your home.

TENCEL fabric swatch in Sea Stone

Not just soft. Solly soft.
“So buttery soft! It’s all I want to put on my son’s delicate skin.”
“Love the material. So soft.”
“Sooooo soft and cute!” 

It’s the compliment we get over and over again—our products are “so soft.” And that’s by design. Our team is made up of moms and dads who want the softest, most luxurious-feeling fabric for our little ones’ skin—and we know you do, too. Which is why our Solly Wraps, Sleepers, Swaddles, and Crib Sheets are all crafted with TENCEL™ Modal, made with natural fibers. The fabric’s high flexibility and impressive durability maintains its softness wash after wash (and dry after dry). Once you feel it, you won’t want to settle for anything less. 

Stylish mom has one hand on stroller and one hand on her baby in the Natural Gray Stripe Solly Wrap

Products that look as good as they feel.
Parenting requires a lot of sacrifices, but we don’t believe style should be one of them. We partner with talented textile designers and fashion tastemakers to create designs you’ll be excited to use at home or on-the-go. Whether you’re three days postpartum rocking a sweatsuit or wearing baby at a black-tie wedding, you’ll feel confident and put-together in your Solly Wrap. 

Woman smiles into phone set up on tripod while she does a wrap tutorial in the Mist Solly Wrap

Free 1:1 fit-checks and tutorials.
We’re confident the Solly Wrap is something that every caretaker and baby will love. If you or your little one aren’t enjoying your wrap experience, it’s likely that a small adjustment or two will make all the difference. We offer free one-on-one video consultations with our certified babywearing educator to help get you and baby comfortable and confident in your wrap. Whether you’re a first-time wearer wanting a live tutorial or you need help with troubleshooting, nursing in the wrap, or how to wrap on the go, our complimentary consultations provide the support you deserve. 

Grove of beech trees
Made by parents in the USA. Sourced responsibly in Austria.
All of our products are created by our team in Los Angeles using 100% certified TENCEL™ Modal fabric sourced from beech wood trees in sustainably-managed forests in Austria. We work closely with everyone involved in our supply chain and visit the factories frequently to build our relationships and observe the working conditions firsthand.

The sewing house, especially, is a treat to stop by. It’s been run by the same family for more than three generations, and the sense of community is evident the moment you walk through the door. The matriarch of the family regularly whips up baked goods for the workers to enjoy in the break room—sweet in every sense! Working with domestic suppliers allows us to provide jobs to U.S. workers, produce top-quality goods, and turn around products quickly so our shop is always well-stocked.

Smiling mom taking a mirror selfie with young son, toddler, and baby wrapped in the Fern Chequer Solly Wrap
A community of encouragement and support.
Solly Baby is more than just a company that sells baby products—it’s a community full of moms and dads journeying through parenthood together. We share daily encouragement and inspiring stories with one another, we create space for connection, and we help each other navigate pregnancy, postpartum, and beyond. Having a support team is essential to parenthood—and we’re honored to be part yours.

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