The Best Black Friday Deals for Babies, Kids, and Parents 2025

The Best Black Friday Deals for Babies, Kids, and Parents 2025

We’ve gone ahead and done the searching for you.

The Best Black Friday Deals for Babies, Kids, and Parents 2025

In case you’ve been basking in the newborn bubble or overtaken by the busyness of the holidays as a parent (or realistically, both), it’s officially Black Friday sale season. And since we know this time of year is full to the brim with to-do’s as it is, we’ve gone ahead and done the searching for you. Keep scrolling for a round up of the best Black Friday deals for baby gear and parenting essentials on Amazon and directly from your favorite brands. 

Consider those wish lists crossed off once you’re finished here, and then make your way back into that cozy newborn bubble where you belong.

When is Black Friday 2025?

Black Friday is technically always the Friday after Thanksgiving, which falls on Friday, November 28, 2025 this year, but brands tend to start their sales early, with some starting as early as the first week of November, and many lasting all the way through Cyber Monday, which is the Monday after Thanksgiving. Cyber Monday is December 1, 2025 this year. 

When is Amazon's Black Friday Sale?

Amazon's Black Friday deals are currently live, running from November 20 – December 1, and include deals on a wide range of baby gear and parenting essentials, including car seats, strollers, and registry must-haves from popular baby brands including Graco, Frida, and more. 

Tips for Black Friday

 

  • Save your top picks now: Add must-have items to your Wishlist, Cart, or Save for Later so you can quickly catch price drops as the deals roll out.
  • Turn on deal alerts
    Set up email notifications for products you’ve recently viewed or searched. If the price drops, you’ll hear about it fast — no refreshing required.
  • Watch for invite-only deals
    Some of the most popular discounts are limited-access. If you see an invite prompt near the Add to Cart button, request it. It could unlock a deeper discount that isn’t open to everyone.
  • Hold out for the biggest savings
    Brands often drop their steepest discounts — or exclusive doorbusters — on the actual days of Black Friday and Cyber Monday. If you can wait, it may pay off.


The Deals


And without further ado, time to get shopping! Here are some of the Solly team’s favorite tried-and-true brands and products on sale for Black Friday.

 

Woman in white dress holds and looks down at her baby in the Basil Solly Wrap carrier


The Best Amazon Black Friday Deals For Parents, Babies, and Kids

 

GEAR:


DIAPER + BATH:


MEDICINE + WELLNESS:


SLEEP:


NURSING:


FEEDING:

 

NURSERY:


TRAVEL:


PREGNANCY + POSTPARTUM:


TOYS + BOOKS:


LAUNDRY + HOME:



Black Friday Deals for Parents and Baby

 


  • Solly Baby
    25% off everything, plus up to 70% off select styles | November 21 – December 2


GEAR:

  • Mockingbird
    20% off single-to-double stroller and high chair + 25% off stroller and high chair bundle | Starts November 25
  • Uppababy
    20% off select gear 
    Including the swing new parents swear by, pack ‘n plays, and more. 

  • Zoe Strollers
    15% off almost everything
    Strollers

TOYS:

  • Lovevery
    10% off $80+, 15% off $175+, 20% off $300+, 25% off $500+
    Stage-based, montessori-inspired toys.
  • House of Noa
    20% off everything 
    Play mats and soft toys

  • Maisonette
    Up to 50% off everything
    Online boutique with toys, clothing, books, and more

  • Tiny Land
    Up to 70% off sitewide | November 17 - 23
    Adorable, Montessori-style toys (including the cutest play kitchen in all the land).

  • Stapelstein 
    15%+ off select products
    Montessori-inspired play 

DIAPERING + BATH:

  • Tubby Todd
    20% off sitewide | Starts November 26
    Bath essentials for baby.

  • Plum & Sparrow
    Up to 50% off sitewide 
    The sweetest artisan-made Moses baskets and bassinets.

FEEDING:

  • Bobbie
    Up to 50% off sitewide
    USDA Organic infant formulas manufactured in the United States. 

  • Lalo
    Up to 40% off everything
    Essentials for playtime, mealtime, and bathtime. 


CLOTHES + SHOES:

  • Ten Littles
    15% off sitewide
    Barefoot-style shoes for babies and toddlers.
  • Rylee + Cru
    30% off sitewide
    Clothing for babies + kids.


NURSERY + SLEEP:

  • Dreamland Baby
    BOGO free select sleep sacks and swaddles
    Sleep essentials

  • Saranoni Blankets
    25% off everything
    The best blankets and robes
  • Newton
    20% off sitewide
    Sleep essentials

  • Nanit
    Up to 30% off sitewide
    Baby monitors


PREGNANCY + POSTPARTUM ESSENTIALS / FOR MOMS:

  • Frida
    30% off sitewide
    Baby + mom essentials
  • Bodily
    25% off orders $175+, 30% off orders $250+, 40% off orders $325+
    Pregnancy- and postpartum-friendly bras and underwear.

  • Kindred Bravely
    Up to 50% off
    Nursing essentials

  • Nemah
    Up to 50% off sitewide
    Clean, vegan skincare for mamas, babies, and toddlers.

  • Hatch Collection
    30% off sitewide, up to 70% off select styles
    Clothing for pregnancy, postpartum, and beyond

  • Storq
    35% off sitewide
    Clothing for pregnancy and postpartum.

  • Nothing Fits But
    30% off sitewide
    Clothing for mothers and kids

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