Solly Baby and Expectful Partner to Bring Mothers the Care They Deserve

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We are so excited to announce our partnership with Expectful, the mental health app for before, during and after pregnancy. 

Our brands share a commitment to improving the pregnancy and postpartum experience through research-backed products that can help both mom and baby thrive.

According to a study recently published in the Journal of Midwifery, up to 40% of patients report depression or anxiety symptoms in pregnancy; with increased feelings of stress being nearly universal. Stress during pregnancy is linked to adverse outcomes including preterm birth, low birthweight, postpartum depression, and maternal self harm. Patients who meditated daily with the Expectful app and completed the Perceived Stress Scale (PSS) self-assessment at 15 weeks and 28 weeks, scored significantly lower than those who did not adopt a daily meditation practice.

"In my twentieth week of pregnancy, I found out that I was at high risk for preterm labor. It created a tremendous amount of stress, stress that didn’t end after my son was born either,” says Nathalie Walton, CEO and Co-Founder of Expectful. “Our partnership with Solly Baby will allow us to increase access to Expectful and share the science-backed benefits of meditation to increase connection and reduce stress and anxiety with new moms in the Solly community.”

Beginning September 6th, 2022, pre- and postnatal people alike can enjoy the benefits of this partnership when they shop the Solly Baby website or download the Expectful app. Through the partnership, Expectful users will have access to nutritionists, lactation consultants, doulas and midwives, and more via the new Solly Baby podcast, Small Talk with Great Love.

Solly Baby shoppers will also be able to claim an exclusive one-month free trial of the Expectful wellness app through February 2023.

It’s no secret that babywearing increases the connection between the wearer and baby, but it can actually reduce the risk of postpartum depression, too. Our partnership with Expectful feels like a natural extension of what our products already do—support physiological and emotional wellness during the postpartum period and beyond.