keep baby close + keep baby safe
Your wrap should be tight enough to hug baby close for optimal support. Any slack in the fabric may cause baby to slump down in the wrap, which can hinder their breathing and strain your back.
You should be able to see baby’s face by simply glancing down. You shouldn’t need to pull the fabric away from their face to check on them.
Baby’s head should be as close to your chin as is comfortable. By tilting your head forward, you should be able to kiss baby on the head—and inhale that intoxicating newborn smell!
Baby should never be curled so their chin is forced onto their chest, which can restrict breathing. Ensure there is always a space of at least a finger width under baby’s chin.
Baby should be held comfortably close so their back is supported in a natural upright position and their tummy and chest are against the wearer.