Holidays in the Hospital

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photo: @katycroxallxoxo

The challenges of life in the NICU can be even more difficult to bear during the holiday season. Imagine wires + tubes instead of ribbon + garland. Whirring + beeping instead of hymns + carols. Isolated + sterile instead of together + festive.

A new baby can make the holidays feel extra magical, but when that new baby is in the NICU, the holidays can instead feel draining, stressful and lonely. As a brand founded on togetherness, closeness and love, Solly Baby is humbled to partner with The Superhero Project and Vera's Hope for Hearts to bring a little comfort + joy to NICU families this holiday season.

With every wrap purchase made this Giving Tuesday, we'll donate an additional wrap to a NICU family. Why would a NICU family need a wrap? With their care provider's green light, preemie parents can wrap their little ones up and practice kangaroo care. The time spent skin-to-skin can help stabilize baby's heart rate, regulate breathing and facilitate weight gain, all of which are extra important for improving baby's health. As an added bonus, spending time in a Solly Wrap can also decrease crying, improve sleep, promote bonding and increase breastfeeding success, all of which can make the holiday time spent together more special, even when families are stuck at the hospital.

We've heard from Solly families that they've been able to tuck tubes and wires into the wrap to allow for more comfortable carrying. Even better, they've reported that wearing their wee babes has helped build their confidence as parents and increase their connection with baby. Plus, a Solly Wrap allows NICU families to continue their growth together once they're home by providing a familiar environment where baby can feel safe and calm during the transition. Being in the NICU isn't ever easy, and that's especially true during the holidays. But together we can bring a little more closeness, a few more snuggles and a lot more comfort to families in the midst of one of their hardest seasons.


Whether you choose to buy a Solly Wrap + give a Soolly Wrap today or keep reading for additional ways to get involved, you'll be spreading peace + hope + love to NICU families across the country.

1. Buy a Wrap.

With every wrap purchase today, we’ll be donating an additional wrap to a NICU mama via a Superhero Project care package.

2. Send a letter.

If you’re a former NICU mama, you can send a letter of support to a mama in the thick of it. Simply use the form to submit your hard-earned words of wisdom, love and encouragement. (Please note: There is an opportunity to write to mamas with a baby in the NICU as well as mamas who’ve lost their baby in the NICU.)

3. Crochet a hat.

Put your hands to work and download a free preemie hat pattern. Your made-to-fit finished product will provide extra warmth to their itty-bitty noggin.

4. Donate directly.

Whether $1 or $100, every dollar makes a difference. Make your donation to The Superhero Project and Vera’s Hope for Hearts.

5. Spread the word.

Share our social posts to raise awareness of the needs of NICU families and educate others on the benefits of kangaroo care for preemies.