I am constantly on the hunt to find fresh colors and prints that you’ll feel excited to wear, and not just because of the sweet little one that will be inside of it. There’s no reason babywearing shouldn’t be as fun as it is functional! As much as I love the style component of our product, versatility is always a top priority. Just like mothers have to wear multiple hats every day, ready for just about anything, your wrap should be too. Every shade and print can be worn around the house, around town, and for a night out on the town. We go through literally hundreds of shades every season until every single one passes that criteria.
This season I was inspired by natural elements that have just enough color to feel fun but are muted enough to encourage calm, inside and out. Baltic, one of my favorites because the shade is so perfectly neutral and chic, reading like a chambray or a denim, was inspired by our trip to Stockholm. We arrived at our little Scandinavian cabin on an archipelago surrounded by the Baltic Sea, serene and a deep blue, halfway through our six week adventure. Walking across the street to the still and peaceful sea was exactly what we all needed to recenter. Every time I see this shade of blue it brings me back to skipping stones on the water as my youngest slept soundly in the wrap.
I can’t wait to share more of the colors with you this season and the inspiration behind each color.
We’ll be launching all the colors on Wednesday, March 8 at 9pm PT!